I first came across the word meme in the book The Meme Machine by Susan E Blackmore. After two decades it became a buzz word like reel for small byte sized videos.

A summary of The Meme Machine by Susan E Blackmore:

In The Meme Machine, Susan Blackmore takes Richard Dawkins’ concept of the meme and expands it into a “grand unified theory” of human consciousness. Her central argument is that humans are unique not because of our intelligence, but because we are the only species on Earth that functions as a meme machine.
Here is a summary of the core pillars of her book:
1. The Second Replicator
Blackmore argues that just as genes are the first replicators (using our bodies to survive and spread), memes are a second, independent replicator.
* Memes are cultural units—ideas, habits, skills, stories—that use human brains as their “hosts.”
* They don’t care if they are “true” or “good” for us; they only care if they are reproducible. (e.g., a catchy but annoying song or a dangerous “viral” challenge).
2. We are “Meme Fountains”
Why do humans have such massive brains? Blackmore suggests a process called memetic drive:
* Once our ancestors started imitating (the birth of memes), those who were better at imitating had a survival advantage.
* Because being a “good imitator” required a better brain, memes essentially “drove” the evolution of the human brain to be larger and more complex. Our brains were built by and for memes.
3. The Illusion of the “Self”
This is perhaps the most controversial part of the book. Blackmore argues that the “I” or the “Self” is not a biological reality.
* She calls it the “Self-plex”—a massive cluster of memes that have teamed up for mutual defense.
* The idea that “you” are in control is just another meme that helps other memes stay organized and protected. You are not the driver of the machine; you are the machine.
4. Language and Religion as “Viral” Systems
Blackmore analyzes complex systems like religion and language through a memetic lens:
* Religion: She describes religions as “memeplexes” (complexes of memes) that use threats (hell) and rewards (heaven) to ensure they are passed from parent to child.
* Language: Language evolved because it is a highly efficient way to “package” and transmit memes more accurately than simple gestures.
How this Jibes with Your Dream
Your dream is a perfect illustration of Blackmore’s theory:
* The Law: The strange law about the floor is a meme that has infected the “Local Presidents” and is now being forced onto you.
* The Chip: A literal piece of hardware representing the “data” of identity—it’s the meme becoming physical.
* The Vision Test: If you follow Blackmore’s logic, the “elderly man” giving you new glasses is essentially updating your “Self-plex” with a new way to filter the memes you see.
Summary Table: Gene vs. Meme
| Feature | Gene (1st Replicator) | Meme (2nd Replicator) |
|—|—|—|
| Storage | DNA / Cells | Human Brains / Digital Media |
| Transmission | Biological reproduction | Imitation / Teaching / Social Media |
| Goal | Survival of the species | Survival of the idea |

Swagger: bluster : Swag etymology

The evolution of swag from the 16th-century word swagger to a modern social media titan is one of the most successful “rebrands” in the history of the English language.
1. The Shakespearean Birth of “Swagger”
While the root swag (meaning to sway or lurch) is older, William Shakespeare is credited with first using “swagger” to describe a specific type of behavior.
* In A Midsummer Night’s Dream, he writes: “What hempen home-spuns have we swaggering here…?”
* The Etymology: It comes from the Middle English swaggen (to swing or sway), which likely has Scandinavian origins. At the time, it described a person who walked with a defiant, swaying gait—literally “swinging” their body to take up more space.
2. The “Bluster” Connection
As you noticed on Free Rice, bluster and swagger are close cousins.
* Bluster is the noise (loud, aggressive talk).
* Swagger is the movement (the arrogant walk).
   Together, they create the “Braggadocio” persona we discussed earlier.
3. The “Swag” Metamorphosis
The journey from “arrogant swaying” to “coolness” happened in distinct waves:
* The Loot (1600s-1800s): “Swag” became slang for stolen goods or “booty.” This connects back to our earlier discussion of the spree (cattle raiding). The “swag” was the heavy bag of loot that made you “sway” as you carried it.
* The Freebies (1960s-1990s): It shifted to mean promotional “Stuff We All Get” (though that’s a backronym, not the true origin).
* The Persona (2000s-Present): In the last decade, popularized by Hip-Hop culture, “swag” (and later “swagger”) returned to its Shakespearean roots but lost the negative “bully” connotation. It became a word for effortless style, confidence, and “aura.”